I’m betting you’ve read a blog post or two or ten about list building. And they all say the same stuff, right? Create a lead magnet, set up a lead page, drive traffic. Bada bing, bada boom… big list.
Except it’s not quite that easy, right?
Maybe you’ve tried to follow those instructions, but it’s not quite working for you.
Here’s why: you’re missing a couple key pieces of information. And you’re missing the one thing that’s going to tie the whole strategy together and finally deliver great results.
What are those key pieces of information? That’s what you’re about to discover. Inside this blog post you’re going to see the entire strategy laid out, and within each step you’re going to get the key pieces of information that you’ve been missing so far.
Let’s jump in…
Step 1: Know Your Audience
Most people jump right into snapping into place the various components of list building, such as creating a lead magnet. However, you shouldn’t even be thinking about your lead magnets or lead pages until you thoroughly study your audience.
There are two reasons for this:
You need to know what your audience wants so that you can deliver a lead magnet that’s absolutely irresistible to them.
You need to know who your audience is so that you can craft lead pages and other content that resonates with them.
Most list builders don’t take the time to do a deep dive to really understand their audience, and that’s why they end up with a small list, an unresponsive list, and/or a high churn rate.
So, here’s what you need to do. First, you need to find out what your audience is BUYING. If they’re buying a particular infoproduct, tool, app or service, then you can bet they’ll line up around the block to get something similar for free.
Secondly, you need to figure out who your audience is. Check out their demographics, figure out what makes them tick, determine their biggest niche challenges, discover their hopes, fears and desires. The more you know about your audience, the easier it will be for you to create content that makes them swoon. This means you need to talk to your audience, survey them, and do some research to learn more about their age, gender, interests and behaviors.
Now the next step…
Step 2: Know Your Competitors
The second step is to know your competitors and how they’re positioning themselves in the market. The idea here is to spot an opening in your market for you to set yourself apart.
I can’t stress enough how this is going to be a big key to your success. If you don’t find a way to set yourself apart from everyone else in your niche, then you’re just going to get drowned out by the noise. You’ll need to work exponentially harder just to barely survive off the crumbs dropped by your competitors.
That’s not fun. And it’s definitely not profitable.
So, here’s what to do instead: work smarter instead of working harder. Set yourself apart by giving your audience a really good reason why they should do business with you. Brainstorm what’s unique about your business, and match that up with a benefit that your audience really values.
For example, do you have a boatload of experience in the niche (with proof), and that’s something your audience values? That’s a great way to set yourself apart.
Have you pioneered a strategy in the niche? Sharing something no one else is sharing is another great way to set yourself apart.
Point is, don’t skip over this step, because setting yourself apart is going to make a huge impact on list growth and retention.
Step 3: Create an Irresistible Incentive
Okay, you know what your audience wants and you’ve figured out how to be unique in your niche. Now you need to create an irresistible lead magnet that’s not only in-demand in your niche, but also unique.
This could be most anything, including a report, membership, video, webinar, audio, app, tools like checklists, tutorials, courses or more. But the big key is that you need to make it unique. You need to provide fresh tips and ideas your audience has never seen before, and/or you need to present the information in a fresh way.
For example, don’t just teach people a “how to” strategy. Instead, give the strategy a unique name. You might even create a unique “formula” or “system” around the process. Don’t be afraid to coin new phrases, because that’s what leaders do, while followers just rehash other peoples’ information.
Step 4: Set Up Your Lead Page
At this point you have a high-value, desirable, and extraordinarily unique lead magnet. You just know your prospects are going to rush to join your list in order to snag this valuable product. Now you need to create a lead page that does a great job of conveying the unique benefits of your offer.
This page is going to make or break your success. If you create a boring lead page that doesn’t do a good job of letting your prospects know why they should join your list RIGHT NOW, you can kiss your dreams of having a big list goodbye. If you don’t tell your prospects why you and your lead magnet are different from your competitors, you’re going to really struggle to build a big, responsive list.
The point is, you need to create a mini sales page that positions your product as different and better than everything else that’s out there. Even if your prospect has downloaded a million other similar products, you need to stir up desire to download yours too because it’s different and better in a meaningful way.
Do you have the copywriting chops to do this yourself? If you can’t confidently say “yes” to this question, then you’re going to want to hire a copywriter who can infuse a little magic into your lead page. Be sure to pick someone who truly and deeply understands how important it is for you to set your offer apart from everything else that’s out on the market.
Step 5: Drive Targeted Traffic
“Hits” and “traffic” don’t mean diddly squat. Bots aren’t going to put money into your pocket. Real humans who aren’t targeted to your offer aren’t going to be profitable either. That’s why you need to focus in like a laser on generating high-quality, highly targeted traffic who’s absolutely hungry for your offer.
So listen, you already have a head start in this department because you’ve studied your audience. You know what they want and you know who they are. Now you just need to figure out where they hang out so you can drop your ads and promos in front of them.
The good news here is that you don’t need to do this all from scratch. There are other people in your niche who already have what you want -- access to your audience -- and they’re willing to direct the audience over to your lead page. All you have to do is give them something that they want too.
Trade free content for massive exposure in the form of guest blogging.
Give your existing prospects and customers discounts and other incentives to refer their friends to your business.
Pay for exposure by placing ads on niche sites and social platforms where your audience hangs out.
Trade ads and endorsements with other marketers who save the same niche as you do.
Be a guest expert on a popular podcast in your niche.
Those are just a few ideas to get you going. For best results, focus on just one advertising idea at a time. Once you get one method up and running, then go ahead and add another to your overall strategy. Commit to taking consistent steps every day towards growing your traffic, and soon you’ll see exponential list growth too.
Step 6: Learn More About the Process
At this point you’ve got a great step-by-step process in hand for list building, including the essential components you need to snap into place to start getting good results. Most list builders overlook these key components, and that’s why most list builders can hardly cover their autoresponder fees (much less make a comfortable living online).
But let’s be honest here…
One blog post isn’t going to turn you into a super marketer whose mailing list gushes money like a firehose. One post isn’t going to have you creating the biggest list in your niche. And yeah, one post isn’t going to change your life.
It’s not meant to do any of those things because we don’t have the space to deliver the full strategy to you. Instead, this post is intended to open your eyes to the possibilities, and to give you a solid foundation for building that big list.
You can take what you’ve learned so far and run with it. You’ve learned enough to set yourself apart in your niche and attract high-quality subscribers who’ll eventually go on to become profitable customers.
But you’re not going to settle for a few subscribers a little pocket change, right? You want the full strategy so that you can finally build that big, responsive list that you’ve been dreaming about.
And that’s where our new course comes in. It’s called One to Ten, and it’s all about how to start from zero, get your first 1000 subscribers, and then 10x your results to create a huge, responsive and very profitable list.
Every marketer in any niche has followed the principles outlined in this course, whether they could name those principles or not. A lot of these marketers wasted a whole lot of time and money figuring it out by trial error. Other marketers never figured it out, and they had to return to their day jobs and cubicles and retail cash registers.
The good news for you is that you can take a shortcut and learn these essential strategies TODAY. Don’t waste time chasing ideas that don’t work or trying to figure it all out yourself. Instead, build your list by doing exactly what the top list-builders do.
Check it out now at